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Reporting & Analytics

Know exactly what your marketing is producing — no jargon, just results

Clear monthly reporting that ties calls, leads, and sales directly back to your marketing spend across every channel.

An animated multi-channel performance dashboard showing organic traffic, paid ad performance, engagement trends, and lead sources

Most dealer reports measure the wrong things

Most dealer marketing reports are full of vanity metrics — impressions, reach, and "engagement" — with zero connection to actual leads or sales. We build custom reporting dashboards that pull data from Google Analytics, Search Console, your DMS, ad platforms, and call tracking into one clear view.

You get a single monthly report that answers one question — what is my marketing spend actually producing?

An animated breakdown of automotive listing lead ROI compared across channels

You can't fix what you can't measure

Most dealers are flying blind, and attribution across SEO, ads, and third-party leads is usually broken somewhere in the chain.

Clear reporting exposes what's working and kills what isn't — which is the entire point of a report.

What's included

Custom dashboards

Built in Power BI or Looker Studio, tailored to your store.

Full data integration

Google Analytics, Search Console, and ad platforms pulled into one view.

Call tracking and attribution

Leads tied back to the channel that actually produced them.

Plain-English summaries

A written monthly recap, not just a wall of charts.

Quarterly strategy reviews

Regular check-ins with your team on what to do next.

What makes this different

Other agencies
Generic content copied across every dealer client
One-size-fits-all reporting disconnected from real leads
Cookie-cutter strategy with zero dealership-specific context
Set-and-forget campaigns nobody revisits
Junior staff running your account with no automotive background
Dzi Consulting
Content built around your actual inventory and market
Reporting tied to calls, leads, and sales — not vanity metrics
Strategy built by someone who's worked inside a dealership
Ongoing optimization every month, not a one-time setup
Direct access to the person actually running your account
Who it's for

Dealership owners and GMs who are tired of confusing agency reports and want a real answer on ROI every single month.