Digital marketing for commercial truck, heavy equipment, and fleet dealers
SEO, paid search, and CRM follow-up — real fleet marketing built around spec, use case, and Class, the way fleet managers and owner-operators actually search.
Fleet buyers search by spec, not by brand tagline
Fleet managers and owner-operators search by spec, use case, and Class — day cabs, sleepers, reefers, work trucks — not by brand tagline. We build content around the exact comparison searches that signal a buyer is ready to spec a unit, and the vocational and Class-specific terms generic agencies skip entirely.
This audience does more research before contacting a dealer than almost any other segment, comparing engine specs, drivetrain configurations, and dealer service capability before they ever pick up the phone.
Long sales cycles need follow-up that doesn't drop the ball
Commercial and heavy equipment purchases move slower than a retail car sale, and a lead that goes cold after the first call is a lost unit. We tie CRM follow-up directly to your inventory and service capabilities so nothing slips through during a multi-week or multi-month buying cycle.
Parts and service search volume is real too — Google Business Profile optimization for your service bay captures fleet customers who need their trucks running, not just buyers shopping for a new one.
What we cover
Local SEO for commercial buyers
Map pack and "near me" rankings for fleet and owner-operator searches.
Spec-driven content
Day cabs, sleepers, vocational trucks, and Class-specific comparison pages.
Google Business Profile
Optimized for both sales and service/parts search intent.
Paid search for high-intent buyers
Campaigns built around spec and comparison searches, not broad terms.
CRM follow-up for long sales cycles
Automated sequences that keep a lead warm across weeks, not days.
Common questions
Do you cover both truck sales and heavy equipment?
Yes — the same spec-driven approach applies whether the inventory is Class 8 trucks, vocational units, or heavy equipment.
How do you handle service and parts search traffic separately from sales?
Your Google Business Profile and local content get structured to capture both intents — a fleet manager searching for service isn't the same buyer as one shopping for a new unit, and the content reflects that.
What does "spec-driven content" actually mean?
Pages built around real comparison searches — engine specs, sleeper vs. day cab, Class and vocation — instead of generic "trucks for sale" pages that ignore how this buyer actually researches.
Commercial truck, heavy equipment, and fleet dealers who want digital heavy equipment marketing — not just a single channel — for buyers who already know what they're looking for.